If you’re running an ecommerce business, then there’s a 1 in 3 chance you’re already using WooCommerce! As the world’s most popular WordPress shopping cart, it’s used by over 10.5 million ecommerce stores – but is it actually any good? In this post, we take a look at the pros and cons of the plugin. Integration and Ease of Use Perhaps the biggest advantage of WooCommerce is that, unlike many standalone ecommerce platforms, it works directly on WordPress, meaning in theory, it can be integrated into any WordPress theme. In reality, it’s not quite that simple – and it runs best when used with a dedicated WooCommerce theme. If you’re already familiar with the WordPress CMS, then you’ll have no problems with WooCommerce. It works just like any other plugin, and you can install and manage it directly from the WordPress CMS. Whilst it doesn’t compare in terms of usability to some dedicated platforms, managing and running day-to-day operations is easy and intuitive, meaning that you can get selling straight away. Features Whilst dedicated ecommerce platforms do tend to have more features out of the box, WooCommerce comes with enough core functionality for the majority of online retailers. Whilst the core package is fairly streamlined, there are a huge number of different extensions and integrations that you can purchase to expand the functionality to meet the needs of your business. These range hugely in terms of price, quality and usefulness, and it’s worth taking a bit of time to browse through all the options before making any purchases. Customer support There’s no getting away from the fact that WooCommerce customer support is fairly limited – and you’ll struggle to get a direct answer to your queries from the WooCommerce team. Having said that, there are a lot of very active forums, so you should be able to find answers to queries fairly easily. Pricing On the face of it, WooCommerce looks great value – in fact, it’s a free, open-source download. However, if you actually want to use it to sell anything, you’ll almost certainly need to invest in a few extensions. This can get pricey, very quickly. By the time you’ve paid for a nice WooCommerce theme, integrated payment processing, and added some enhanced shipping functionality, the costs will almost certainly add up. Despite this, it’s almost certainly going to work out much cheaper than a dedicated platform, even if you do go a bit overboard with the add-ons. Overall WooCommerce is a great option for users who want a simple but powerful shopping cart that integrates easily with a WordPress website, and can scale as their business grows. Although the initial setup costs and add-ons can be relatively high, on-going running costs are likely to be really low, especially compared to dedicated ecommerce platforms like Shopify and BigCommerce.