Nifty Shopify features that will help you daily

Nifty Shopify features that will help you daily If you’re an ecommerce business using the Shopify platform, then chances are that you’re already fairly familiar with most of the standard features. However, there’s more to Shopify than initially meets the eye, and the platform is packed with advanced functionality and hidden features that can save you loads of time and make life easier, whilst enhancing the security of your store. Here are a few of our favourite Shopify features to get you started:

1. Keyboard shortcuts

You may not be aware that there are several different keyboard shortcuts you can use to navigate the Shopify platform more quickly and easily. You’ll find a full list of keyboard shortcuts here.

2. Stay secret and hide your store

If, like many Shopify merchants, your ecommerce business is a bit of a side project, there may be times (like when at work!) you need to hide your Shopify window from the prying eyes of your colleagues, supervisor or boss. Thankfully, you can immediately disguise your store as an excel spreadsheet, simply by typing the word ‘boss’ when logged into the platform!

3. Segment your customers

Creating different customer groups is really useful – whether you’re wanting to target specific demographics, reward customer loyalty or provide marketing updates to key customer groups. Creating groups with Shopify is really simple and you can segment your customers by a range of different factors including spend, account status, activity and location.

4. Plan ahead with future publishing

Whether you want to launch a product collection during a live event, or you’re looking to target customers in a different time zone, it’s sometimes useful to be able to publish at a specific time in the future. With the Shopify platform, you can schedule the uploading of products, blogs, content news pieces or pages for any time in the future.

5. The admin search

As your store gets bigger, it can become more and more difficult to find and manage all your products and content. The admin search facility is really intuitive, and perfect for quickly finding information about orders, products, pages, blogs and collections. Press the keyboard shortcut ‘s’ from anywhere in the Shopify admin platform to bring up the search function at any time.

6. Stay secure with 2-step authentication

One of the easiest ways to improve the security on your Shopify store is by enabling 2-step authentication – which will ensure that people can’t access your store, even if they have your password. On Shopify, it works in a similar way as with popular social media platforms. With 2-step security, Shopify will require an additional single use authorisation code every time you log in – which will be sent to your smartphone via the mobile application or text message.

7. Personalise your gift cards

Creating gift cards for your online store is an effective way to maximise sales – and especially good for the Christmas season. On Shopify, you can quickly and easily customise the look of these gift cards by editing the template. At its simplest, this can mean just uploading an image and amending the text, but you can also create fully customised, personal templates that match your branding exactly.